Build a holistic understanding of your target audiences
Making audience-centric decisions doesn't happen by accident.
Embedding target audiences at the forefront of your decision making requires a systematic approach to audience research that examines how they think and feel about your brand, competitors and other topics relevant to your business. Our free guide offers a simple and practical framework to help you do just that - the audience insights onion!
But generating insights is only half the battle. It's just as important to communicate them to relevant stakeholders within your organization in a way that is succinct and easy to reference. Download the guide for a simple matrix that can help everyone keep your audiences top of mind.
In this guide...
- The three layers of the audience insights onion
- Why each layer is important
- Commonly analyzed data sources
- Recommended analytical approaches
- The best tools for audience insights