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Build a holistic understanding of your target audiences  

Making audience-centric decisions doesn't happen by accident.

Embedding target audiences at the forefront of your decision making requires a systematic approach to audience research that examines how they think and feel about your brand, competitors and other topics relevant to your business. Our free guide offers a simple and practical framework to help you do just that - the audience insights onion! 

But generating insights is only half the battle. It's just as important to communicate them to relevant stakeholders within your organization in a way that is succinct and easy to reference. Download the guide for a simple matrix that can help everyone keep your audiences top of mind.

In this guide...

  • The three layers of the audience insights onion
  • Why each layer is important
  • Commonly analyzed data sources
  • Recommended analytical approaches
  • The best tools for audience insights 
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