The customer insights onion: a practical framework for better customer understanding

Build a holistic understanding of your customers  

Becoming customer-centric doesn't happen overnight.

Embedding customers at the forefront of your decision making requires a systematic approach to customer insights that examines not just how they think and feel about your brand, but also competitors and topics relevant to your business. Our free guide offers a simple and practical framework to help you do just that - the customer insights onion! 

But generating customer insights is only half the battle. It's just as important to communicate them to relevant stakeholders within your organization in a way that is succinct and easy to reference. Download the guide for a simple matrix that can help everyone keep customer insights top of mind.