Decoding the language of luxury
What's your luxury preference? A 5-star vacation? A Marc Jacobs tote? Or how about the latest iPhone?
Luxury brands spend billions to get this information. However, even more vital business intelligence for these businesses is: Why is this your preference?
With the luxury sector experiencing record growth, Relative Insight sought to understand the why behind the what.
We asked consumers about all things luxury and analyzed their free text responses by comparing different groups based on demographic, financial and geographic data.
In this white paper, you'll learn:
- How gen Z has changed luxury fashion
- Why low living costs create addicted consumers
- Who finds it important to project aspiration no matter what
- Why Brits are living the American Dream
You can find out about all this insights – and more – by downloading the report.
