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About the ebook

Stay ahead of customer intelligence trends

Relative Insight CEO Ben Hookway shares the three key trends set to dominate the customer intelligence space over the next 18 months. He also outlines how your company can harness these trends to develop better insights that drive business transformation.

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3 key takeaways

RI 5

Insight propagation

Get the right insights, to the right stakeholders, using the right medium, at the right time.

RI 3

Quality over quantity

Learn how to get better insights through tech innovation, not more insights.

RI 4

Problem-first analytics

Ben explains how to reimagine your processes to identify what problem you need to solve.

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