---
title: "From journey analytics to journey action: Solving what matters most"
description: In this ebook, Relative Insight CEO Ben Hookway discusses the importance of root cause analytics and outlines how you can build it into your CX process.
image: https://resources.relativeinsight.com/hubfs/ebook_cover_A4-png@hq-2.png
---

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![ebook_cover_A4-png@hq-1](https://resources.relativeinsight.com/hs-fs/hubfs/ebook_cover_A4-png@hq-1.png?width=350&height=495&name=ebook_cover_A4-png@hq-1.png)

 

### Download report

## About the ebook

### Go beyond journey mapping to take action

This report explores why journey analytics often fall short and what needs to change. It introduces a framework for root cause analytics: a shift from simply observing problems to solving them.

It will explore the limitations of traditional CX data, the unique value of language analytics and how high- impact journey interventions can turn customer understanding into real-world outcomes.

 

![graphic_transparent_400x400px -png@hq-3](https://resources.relativeinsight.com/hs-fs/hubfs/graphic_transparent_400x400px%20-png@hq-3.png?width=1667&height=1667&name=graphic_transparent_400x400px%20-png@hq-3.png "graphic_transparent_400x400px -png@hq-3")

### 3 key takeaways

![RI 5](https://resources.relativeinsight.com/hs-fs/hubfs/RI%205.png?width=750&height=550&name=RI%205.png)

#### What's missing now in your analytics

Why generic journey mapping doesn't go far enough in identifying the real problem.

![RI 3](https://resources.relativeinsight.com/hs-fs/hubfs/RI%203.png?width=750&height=550&name=RI%203.png)

#### The root cause analytics framework

Learn the process to transition from journey analytics to root cause analytics.

![RI 4](https://resources.relativeinsight.com/hs-fs/hubfs/RI%204.png?width=750&height=550&name=RI%204.png)

#### CX teams can be agents of change

Find out how using root cause analytics can turn CX into a function that drives innovation.

## Subscribe now

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