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About the ebook

Go beyond journey mapping to take action

This report explores why journey analytics often fall short and what needs to change. It introduces a framework for root cause analytics: a shift from simply observing problems to solving them.

It will explore the limitations of traditional CX data, the unique value of language analytics and how high- impact journey interventions can turn customer understanding into real-world outcomes.

 

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3 key takeaways

RI 5

What's missing now in your analytics

Why generic journey mapping doesn't go far enough in identifying the real problem.

RI 3

The root cause analytics framework

Learn the process to transition from journey analytics to root cause analytics.

RI 4

CX teams can be agents of change

Find out how using root cause analytics can turn CX into a function that drives innovation.

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