What do your members expect from their membership?
Our text analysis platform can help you answer this question by transforming mountains of member feedback from survey open-ends into actionable member insights that will help you boost member engagement and retention. By understanding how expectations differ across your membership base, you'll be able to tailor programming and communications to reflect the diverse needs and expectations of your members.
Quantitative rigour for your survey open-ends
Survey open-ends are one of the richest sources of member insights. But too often, they are avoided because words are notoriously difficult to analyze and most survey analysis tools are not built with text data in mind.
But open-ends can tell you things that other types of survey questions can't. Relative Insight provides an efficient and objective solution for analyzing open-ends, allowing you to understand your member experience at a deeper level.