NAVIGATING A COST-OF-LIVING CRISIS
The cost-of-living crisis will change consumer behavior – that's a given. However, what brands need to know is how shoppers will adjust their spending.
We collaborated with Golley Slater to conduct text analysis on online conversations and find out how consumer spending decisions have changed.
Read the findings of our research in this report.
Find out how inflation is impacting consumer choices
Consumers are adapting
We worked with shopper marketing experts Golley Slater to understand how consumers are changing their shopping habits in the face of inflation. The report highlights:
- How conversations have changed between March 2022 and September 2022
- Where consumers are making cutbacks
- What brands can do to appeal to shoppers
