Sustainable sports: What do fans think?

Sporting organizations can no longer afford to ignore sustainability. Not only is climate change, resource depletion, and social inequality impacting society at large, it is also directly impacting sporting events.

However, they're not passive observers of these changes – sport is guilty of contributing to climate change and wider sustainability issues.

Are an increasingly conscious public, particularly sports fans, demanding the sector change its behavior? Or are they indifferent to sports’ impact on sustainability?

To find out, we worked with FuturePlus to analyze how fan conversations on the subject have changed over the last five years. 

Learn what we discovered, and how sports organizations can engage fans around this topic, by downloading the report now.