When Synthetic Respondents meet text analysis

With machine learning dominating the conversation across all industries, we find ourselves witnessing the rise of synthetic respondents – a new market research paradigm that uses AI technology to turn data into virtual customer representations.

But with this wealth of information, how can you tap into the potential that synthetic respondents hold to gain a richer, more in-depth understanding of your target audience?

In this Spotlight Series webinar, Patrick Gorman, Founder & CEO of PersonaPanels took us on a journey to explore the development and evolution of Synthetic Respondents. He outlined how, each day, they select reading material that aligns with their defined characteristics to stay current with the attitudes of their corresponding segments.

He was joined by James Cuthbertson, CRO of Relative Insight, who demonstrated how this latest breakthrough can help you unlock valuable insights into your customers by showcasing Heartbeat by PersonaPanels.

Heartbeat by PersonaPanels is Relative Insight’s latest cutting-edge product. It has been created through a unique partnership between Relative Insight and PersonaPanels and offers users AI-driven insights by utilizing panels of machine-learning Synthetic Respondents modeled on key generational segments of the US population.

Discover how this unique AI-powered solution can quickly analyze massive amounts of data to uncover the latest trends and insights related to your customers, all in real time.

Get on-demand access to the webinar now.