The state of the streaming wars: Peacock, Netflix & Apple TV+
Looking to improve viewer experience and differentiate from the competition? Find out what your subscribers are talking about that competitors' customers aren't.
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Gather conversational data about leading streamers
To investigate the state of the streaming wars, we started with a social media search for mentions of nine leading streaming services in the United States over the past year — surveys or reviews would work too.
Upload data into Relative Insight for text analysis
Next, we fed these social conversations into Relative Insight's AI-powered text analysis platform and split the data by brand to allow us to compare the public perception of one brand against the other services.
Identify points of differentiation
The platform quickly produced a report of the significant linguistic differences between the datasets, allowing us to understand which topics are over-indexing in discussions of one brand versus others.
