Text Analysis 101

Learn how businesses are using text analysis (a.k.a. text mining) to quantify what's being said in masses of text data to transform their understandings of target audiences, customers and competitors and make better decisions. 

In this guide:
-The challenge with analyzing text
-What is text analysis?
-Common sources of text data
-Benefits of text analysis
-The two types of text analytics solution
-[CHECKLIST] Are you ready for text analysis?