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Vaping encompasses a variety of consumers

The vaping sector intersects with lots of different elements of society across the globe. Analyzing consumers of these products offered a fascinating overview into the values and motivations of a wide range of people.

An image of different hands holding up a variety of different colored vape devices

Revealing five tribes

Relative Insight's analysis of survey responses from vapers surfaced five clear tribes of people with similar motivations, values and buying habits. Find out what these groups have in common by reading the report.

An image showing five consumer tribes identified through Relative Insight's analysis of vaping consumers

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