Identifying consumer tribes using text analytics
What data types do you use when looking to identify consumers? Do you include text data?
If the answer is none, then your target personas are likely narrow snapshots, rather than vivid panoramic images of your buyers.
This report demonstrates how analyzing survey responses from vapers allowed Relative Insight to identify five distinct consumer tribes from text data. It shows how you can do the same to hone your consumer targeting – appealing to people, not the persona.
Download the report now.
Download the report
Vaping encompasses a variety of consumers
The vaping sector intersects with lots of different elements of society across the globe. Analyzing consumers of these products offered a fascinating overview into the values and motivations of a wide range of people.
Revealing five tribes
Relative Insight's analysis of survey responses from vapers surfaced five clear tribes of people with similar motivations, values and buying habits. Find out what these groups have in common by reading the report.
